Problem of the Month | Social Dissonance

Chou Hall N540+N544 Chou Hall, Cheit Ln, Berkeley, CA, United States

Social dissonance refers to the internal conflict between how a person sees themselves and how they are perceived. For example, you might have experienced social dissonance when someone makes an assumption about you based on stereotypes or prejudices the other person holds. Utilizing human-centered design principles is undoubtedly effective in innovation contexts, but it can…

Outside Your Comfort Zone | Thursday Nights with the eHub

Chou Hall N540+N544 Chou Hall, Cheit Ln, Berkeley, CA, United States

Everyone must go outside their comfort zone at some point in their lives, and for entrepreneurs, it's a required skill to accomplish their goals. At some point in an entrepreneur's journey, you will have to do an uncomfortable task: cold email outreach, negotiating during an investor meeting, or having a difficult conversation. To help us…

Problem of the Month | Navigating Social Dissonance (part 2)

Chou Hall N570

Have you experienced social dissonance before? Chances are you have. Social dissonance refers to the internal conflict between how a person sees themselves and how they are perceived. For example, you might have experienced social dissonance when someone makes an assumption about you based on stereotypes or prejudices the other person holds. Utilizing human-centered design…